B2B Logistics services and SaaS
ICP
ICP 1- Truck provider | ICP 2- Load provider | |
ICP Name | SME, and broker (carlos) | LE, and broker (maria) |
Age | 20-50 | 20-50 |
Gender | Any | Any |
Occupation | Operator/logistics professional | Operator/logistics professional |
Location | Europe | Europe |
Education Level | Bachelors | Bachelors |
Income levels | 25k-50k EUR | 45k-70k |
Tech Expertise | Fairly tech savvy | Limited tech usage, browser, apps |
Decision Maker | Upto 500 EUR, self | Self, and stakeholders |
Risk Appetite | High | High |
Most used apps | Social media apps, online shopping | Whatsapp, browsers |
How do they spend time? | Friends, trekking, pets | Friends and family, tourism |
What do they spend their money on? | Shopping, experiences, travel | Kids, family, travel |
What kind of content do they consume | Music, instagram, netflix | netflix, music, travel blogs, books |
Average order value | 100k EUR | 500k EUR |
Frequency of purchase | 1-2 per day | 3-5 per day |
Which features do they use most | Loadboard, offer system, pricing insights | mini-tennder, offer system, company insights |
how frequently do they use these features | High, each iteration of negotiation requires 10-20 engagement points | Very high, spends 2-3hrs everday with more than 100 points of enegagement |
Willingness to pay | High | Very high |
Problem statement | Looking for loads for their network of trucks | Looking for trusted truck partners for moving their goods/shipment |
Goal priority | Goal Type | ICP 1 | ICP2 |
Primary | Functional | I want to find loads so that my trucks are not travelling empty | I want to find trusted truck companies that can move goods and provide updates |
Secondary | Financial | I want to get a good price, so drivers continue business and I can get a margin | I want to get a fair price and good service, only then can I get a bonus |
Screenshot for operating page:
The process of onboarding:
Categorize user groups:
Each user group is onboarded following these criteria of onboarding.
Criteria 1: Introduction to the product
Criteria 2: Internal operations and service requests
Criteria 3: Review and measure your activities
Criteria 4: Business data handover and Shadow
Note: For many SMEs, all user group cases/activities are performed by the same person. For example, a broker must for each transaction, whereas the breakdown of processes helps bring over 30% efficiency directly proportional to revenue.
1. look for a shipment that matches the truck's requirement (by calls/marketplaces)
2. negotiates the price and payment terms,
3. confirm the deal and create order confirmation documents,
4. schedules and organises pick up and delivery,
5. collects documentation and invoices after delivery,
6. process invoices and payments.
Activation metrics for B2B onboarding in Logistics brokerage along with SaaS product:
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